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AppletonStrategic

Engagement example

Project Anvil

A precision-engineering and contract-manufacturing business, taken from a first exit-readiness review to a confidential go-to-market.

An illustrative engagement. Identifying details have been changed and figures are representative — this is a picture of how the work runs, not a named client.

£3.1m
Turnover (FY25)
17.4%
Adjusted EBITDA margin
1991
Established
28
Employees, incl. 2 senior managers

The situation

A business with more than thirty years’ trading history, supplying machined components and sub-assemblies to blue-chip customers across aerospace, automotive and industrial sectors. The owner was planning retirement and wanted a handover that protected the staff, the customers and the price.

Profitable and well regarded — but, like most owner-managed businesses, some way from being ready to hand to a buyer.

What was already strong

  • Blue-chip customer base — top five accounts across three sectors, none above ~22% of turnover
  • High repeat revenue — 85%+ of turnover from customers trading five years or more
  • An experienced second tier running production, quality and commercial day to day

What the review flagged

  • Owner still central to key customer relationships and pricing decisions
  • Management information solid but not to the standard a diligence team expects
  • Several long-standing supply agreements informal or out of date
  • AS9100 accreditation in progress but not yet complete
  • Growth headroom real — spare capacity, live pipeline — but not evidenced on paper

The preparation

Roughly eighteen months of focused work before anything went near a buyer:

  • Ran a full diligence rehearsal across contracts, financials, employment and property
  • Moved the owner out of day-to-day pricing and key-account contact over ~12 months
  • Documented and renewed supplier agreements; resolved outstanding IP questions
  • Built the management pack and data room to buyer standard
  • Packaged the growth story with pipeline evidence behind it

Going to market

With the business ready, it was taken out confidentially and deliberately anonymised — no trading name, exact location or detailed accounts released without a signed NDA and buyer qualification. Approaches went beyond the obvious trade names to adjacent and strategic buyers, run as a process to keep competitive tension in play through to offers.

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