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AppletonStrategic

Position · Services

Valuation & the Multiple

What your business is worth today, what moves the number, and the gap between an owner's price and a buyer's.

Who it’s for

You want a grounded view of value — and to understand which levers are worth pulling before a sale.

What you get

A clear read on value today, and the two or three changes most likely to move it before you sell.

What it covers

  • An indicative valuation range and the assumptions behind it
  • The six drivers that decide your multiple, scored for your business
  • Why the same business trades at different multiples in different sectors
  • The realistic gap between your number and a buyer's, and how to close it
  • Where profit is quietly leaking as the business grows

It pays to have someone in your corner who's done it before.

A first conversation is free and confidential. No pitch — just an honest read on where the business stands.

Book a discovery call