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AppletonStrategic

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Guides and cheat sheets

Short, practical material on what makes a business sellable and what moves its value. Give an email address and it comes straight to your inbox.

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Guides & cheat sheets

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Guide · 6-page guide

The Exit-Ready Business

An owner's guide to building a company worth buying — and getting the best possible price when you're ready to sell.

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Cheat sheet · 1-page cheat sheet

What Moves Your Multiple

The six factors a buyer weighs before they name a number, and what each one is really testing.

We’ll email you the occasional note on exit readiness. Unsubscribe anytime. Privacy

Cheat sheet · 1-page cheat sheet

Six Signs a Business Is Sellable

How to tell whether a business would stand up to a buyer — even if you're not planning to sell yet.

We’ll email you the occasional note on exit readiness. Unsubscribe anytime. Privacy

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